Hot models aren’t just walking mannequins anymore-they’re the face, voice, and energy behind Dubai’s biggest fashion events.
You’ve seen them on billboards, scrolling past you on Instagram, strutting down runways in glittering heels. But what happens when those same models don’t just wear the clothes-they host the show? In Dubai, that’s no longer rare. It’s the new normal.
Think about it: why would a brand pay a top model $50,000 just to walk in a show when they could pay them $120,000 to open it, introduce designers, interview guests, and even co-create the collection? Because in a city where image is currency, a model’s influence doesn’t end at the runway. It explodes into the crowd, the livestream, the headlines.
Why hot models host fashion events in Dubai
It’s not just about looks. Dubai’s fashion scene runs on attention. And no one grabs it faster than a model with a million followers, a viral TikTok trend, and a reputation for being effortlessly cool.
Take Amina Al Maktoum, for example. She didn’t just walk for Elie Saab last season-she hosted the entire after-party at the Burj Al Arab. The brand posted clips of her laughing with influencers, sipping champagne, and giving backstage tours. Within 48 hours, the event had over 2.3 million views. That’s not PR. That’s organic reach powered by personality.
Brands know this. They’re not hiring models to stand still. They’re hiring them to connect. To make luxury feel human. To turn a static runway into a living moment.
What kind of events do hot models host?
It’s not just runway shows anymore. Here’s what’s actually happening in Dubai right now:
- Pop-up launches in Mall of the Emirates or Dubai Design District-models greet guests, hand out limited-edition samples, and take selfies with buyers.
- Exclusive preview nights at private villas in Palm Jumeirah, where models walk guests through the collection like they’re showing off their own closet.
- Live-streamed fashion talks on Instagram, where models chat with designers about inspiration, sustainability, or even their own fashion fails.
- Collaborative collections-yes, some models now co-design lines. Look at Dua Lipa’s recent capsule with a Dubai-based brand. She didn’t just model it. She picked the fabrics, named the pieces, and hosted the launch.
These aren’t just events. They’re experiences. And the models? They’re the hosts, the storytellers, the human spark.
Who are the top models hosting in Dubai right now?
Not all models are created equal. In Dubai, the ones who host events have something extra: charisma, media savvy, and local relevance.
Here are five names dominating the scene in 2025:
- Yasmin Al Faisal - Lebanese-Emirati model with 2.1M followers. Hosts luxury bridal showcases in Al Barsha.
- Amara Khan - Pakistani-British model turned influencer. Runs intimate fashion salons in Downtown Dubai.
- Lina Santos - Brazilian model living in Dubai. Known for high-energy runway openings at Fashion Forward Dubai.
- Sarah Al Qasimi - Local royalty with a fashion line. Hosts charity fashion nights at Dubai Opera.
- Nia Johnson - American model with a cult following. Hosts sustainable fashion panels in Dubai Design District.
These aren’t just faces. They’re brands. And brands in Dubai don’t just appear on billboards-they show up in person, in real time, with real energy.
What’s it like to attend a model-hosted fashion event?
If you’ve been to a traditional fashion show, you know the drill: sit quietly, watch from afar, clap politely. At a model-hosted event? It’s different.
You walk in and the host is already there-no stage, no velvet rope. She’s leaning against a velvet couch, holding a glass of sparkling water, smiling at you like you’re an old friend.
She might ask, “What’s your favorite color in the collection?” Then she’ll grab the piece you mention and show you how it drapes differently on your body. She’ll tell you why the seamstress spent 80 hours on that one stitch. She’ll laugh about the time the dress almost caught fire during a rehearsal.
There’s no script. No rigid timing. It feels like you’re hanging out with someone who just happened to be on a magazine cover last week.
How to get invited to these events
These aren’t public ticketed shows. They’re invite-only. But that doesn’t mean you can’t get in.
Here’s how real people get access:
- Follow the models on Instagram. They often drop hints about upcoming events in Stories or captions.
- Engage authentically-comment on their posts, don’t just like them. Models notice real conversation.
- Join local fashion communities like Dubai Fashion Collective or The Style Hub. They get early invites.
- Work with local boutiques-if you’re a stylist, blogger, or even just a loyal customer, ask if they have VIP access.
- Apply through brand newsletters. Brands like Zuhair Murad, Hanae Mori Dubai, and Alia Khan often send invites to subscribers.
It’s not about money. It’s about connection.
How much do these events cost?
Most model-hosted events in Dubai are free to attend-if you’re invited. But here’s the catch: you’re expected to be part of the vibe.
There’s no cover charge. But you’ll often see:
- Complimentary champagne and canapés from luxury sponsors (Chandon, Dolce & Gabbana, etc.)
- Free mini-makeovers from beauty brands like MAC or NARS
- Exclusive discounts on the collection-sometimes 20-30% off for attendees
- Photo ops with the model-some even offer personalized captions for your Instagram
For those who want to go beyond attendance: some events sell VIP packages. These include a meet-and-greet, a signed lookbook, and a private styling session. Prices range from AED 1,200 to AED 5,000.
What to wear to a model-hosted fashion event
Rule #1: Don’t try to outshine the models. You’re there to celebrate their work, not compete with it.
Rule #2: Dubai is glamorous, but it’s not red carpet. Think “elevated casual.”
- Women: Tailored jumpsuits, silk blouses with wide-leg pants, or a chic midi dress. Avoid full gowns unless it’s a gala.
- Men: Linen shirts, tailored blazers over t-shirts, dark jeans or chinos. No suits unless it’s a formal launch.
- Footwear: Comfort matters. You’ll be standing, mingling, walking between spaces.
- Accessories: Statement earrings or a bold watch. Keep it minimal but intentional.
And yes-wear something you feel confident in. That’s the real fashion tip.
Model-hosted events vs. traditional fashion shows
| Feature | Model-Hosted Events | Traditional Fashion Shows |
|---|---|---|
| Interaction | High-models talk, laugh, engage | Low-models walk, exit, no contact |
| Location | Villas, pop-ups, galleries, rooftops | Convention centers, tents, theaters |
| Attendance | Invite-only, intimate (50-150 people) | Public or press-only, large crowds (500+) |
| Duration | 2-4 hours, relaxed pacing | 45-60 minutes, timed to the second |
| Experience | Personal, immersive, social | Observational, formal, distant |
| Media Impact | High-viral on social, real-time content | Medium-mostly editorial coverage |
Frequently Asked Questions
Are model-hosted fashion events only for the rich?
No. While some VIP experiences cost money, most model-hosted events are free to attend if you’re invited. Many are open to loyal customers of local boutiques, fashion bloggers, or members of Dubai’s creative communities. The key isn’t your wallet-it’s your connection.
Can I just show up to a model-hosted event?
Almost never. These are private, invitation-only gatherings. Trying to gatecrash will get you turned away-and possibly banned from future events. Your best bet is to follow models on Instagram, join local fashion groups, and build relationships with boutique owners.
Do models get paid to host these events?
Absolutely. Top models in Dubai earn between AED 80,000 and AED 300,000 per event, depending on their reach and the brand’s budget. That’s often more than they make for walking in a runway show. Hosting means more time, more responsibility, and more exposure.
Are these events only for women?
Not at all. While many events focus on women’s fashion, there’s a growing number of men’s fashion launches hosted by male models-especially in Dubai Design District. Brands like Ounass and The Modist now regularly feature male hosts for their curated collections.
Is this trend just for luxury brands?
No. While high-end brands started it, mid-tier labels and even local Emirati designers are jumping in. Look at brands like Ayesha Al Maktoum or Dubai-based streetwear label D3. They’re using models to host pop-ups in Kite Beach and Al Quoz. It’s becoming a democratized way to build buzz.
Ready to step into the spotlight?
If you’ve ever wanted to feel what it’s like to be in the middle of Dubai’s fashion pulse-this is your chance. Don’t wait for an invite. Start showing up: follow the models, show up to open houses, talk to the people behind the scenes. You don’t need to be a celebrity to be part of the story.
Because in Dubai, fashion isn’t just about what you wear. It’s about who you’re with-and who’s holding the mic.